![]() An illustrator file is a stack of individual objects, each of which can be of different kinds (raster, vector, text), position, and scale. No matter the bells and whistles added to it, a raster imaging program is a different environment.Īs an example of a commonly evidenced misconception, a "layer" in Photoshop is an entirely different construct from a "layer" in Illustrator. But comparing any of them (including Illustrator) to Photoshop is inappropriate. There are plenty of 2D vector drawing alternatives which have less cumbersome interfaces than Illustrator. It's because I hate Illustrators workflow, it's so much less intuitive than Photoshop. ![]() Often the original designer can't do the vector conversion because he either doesn't have Illustrator (Inkscape is a free open-source alternative) or just doesn't want to mess with it. In the end the customer gets to spend more money on design charges, either by us re-creating the graphics in vector form or having the designer who originally made it do the same. The customers get glassy-eyed with confusion when told about the differences between fixed resolution raster graphics and scalable, resolution independent vector graphics and why us sign people almost always need the latter. Most arrive either as a JPEG or Photoshop PSD file, and typically with the pixel count of a decent sized web page graphic. I deal with customer provided "logos" all the time. At best, Photoshop has a pretty crude vector tool set -a tool set not originally designed for creating logos and graphics but rather doing things like creating clipping paths around photographic objects. It's actually easier to design a logo in Illustrator than in Photoshop. ![]() Better still, make it able to work in a single ink color and be legible at very small print sizes. Whatever branding thing the designer is putting together, if it is ever intended to be used on everything from business cards to billboards the finished design needs to have its primary base version consist of 100% vector-based graphics. I won't get into the differences between a real logo and "logos" that are really complex graphical compositions/illustrations or just out and out phone book ads. Funny thing: some people (especially those in the military and federal government) think PowerPoint is a logo design tool. To me it makes about as much sense as trying to use Microsoft PowerPoint to edit a video. Not to pick on the original poster, but I just don't understand the extremely common problem of so many people wanting to design a "logo" and default to using Photoshop to create it. ![]()
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